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Monday, July 25, 2005

EMC Unveils New Storage Computer to Keep Lead Over IBM, Hitachi

EMC Corp., the world's biggest maker of data-storage computers and software, will introduce what it calls the fastest, highest-capacity machines as it seeks to stay ahead of International Business Machines Corp. and Hitachi Ltd.

EMC unveils the DMX-3 line of computers today at prices of $250,000 to several million dollars, said David Donatelli, EMC executive vice president of storage platform operations. The machines store and process transactions, including airline reservations and stock sales, and can hold as many as 2 trillion phone-call records, said spokeswoman Anne Pace.

EMC is releasing the DMX-3 as competition from IBM, Hewlett- Packard Co. and Hitachi increases, analysts said last week. EMC has gained market share by taking advantage of missteps at those companies, which have improved their products, analysts including Morgan Keegan's Brian Freed said. EMC last week forecast third- quarter sales and profit that fell short of analysts' estimates.

``The competitive environment has gotten more difficult for EMC,'' Freed said on July 21. ``IBM has stepped up to the plate with new products.''

Data-storage computers are EMC's largest source of revenue, at 47 percent of sales last quarter. EMC's most-expensive computers, used by companies including Bank of New York Co. and DaimlerChrysler AG, represent the largest category.

A Petabyte of Data

Sales of EMC's Symmetrix line of high-end computers and software, which includes the DMX line, increased 4 percent to $677.7 million in the second quarter.

Software license and maintenance sales increased 23 percent to $878 million and accounted for 37 percent of total revenue, the Hopkinton, Massachusetts-based company said on July 21.

IBM released its competing DS8000 in October. Hitachi, which makes Hewlett-Packard's high-end machines, began selling its TagmaStore machine last September.

``It's a competitive market and we've been the leader for over a decade,'' Donatelli said in an interview.

EMC's DMX-3 can store as much as one petabyte of data, the equivalent of 250 million downloaded songs, Pace said. That's more than five times the DMX-2's capacity, she said.

Shares of EMC rose 40 cents to $14.49 on July 22 in New York Stock Exchange composite trading. They have declined 2.6 percent this year.

In the first quarter, EMC widened its lead over IBM and Hitachi in the $14.2 billion market for storage gear, researcher IDC said. Second-quarter numbers haven't been released by IDC.

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