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Saturday, April 23, 2005

Blinkx Smart Folders Get Smarter

Blinkx has improved its Web and PC search software's Smart Folders by turning them into an online content distribution tool and allowing users to share them, the company announced this week.
The Smart Folders functionality, introduced last November, automatically populates topic folders in users' PCs with documents the Blinkx tool collects from users' hard drives and from the Internet.
For example,a user who creates a Smart Folder devoted to a specific sports team will see it get continually populated with relevant documents and files that the Blinkx tool finds on the user's PC and out on the Web.

Now, Web site owners can create what Blinkx calls "customizable" Smart Folders for visitors to install on their own machines. Upon download, these Smart Folders will contain an initial set of the Web site's content and links, which thereafter are automatically updated and added to.
That way, users can receive new content from the Web site without having to visit it. Thus, a Smart Folder of this type becomes a tool for Web site owners to distribute their content.

"It's another kind of [content] subscription mechanism. It's an interesting one with interesting differences [from technologies such as RSS]," says David Schatsky, a Jupiter Research analyst.
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